Use a measured starting point
Use the same period for traffic, sales, average order value and cost. Separate a contact click from a saved enquiry and an actual sale.
PLAN WITH YOUR OWN NUMBERS
Understand the business behind your website.
Explore how a different visitor-to-sale rate could affect revenue and contribution. Use this as a planning conversation, then review your business assumptions and operating requirements.
EXPLORE THE NUMBERS
What could a better
conversion rate mean?
Model a business scenario using your own assumptions. All figures below are illustrative, not LIQUETAX client results.
ILLUSTRATIVE MONTHLY CHANGE
₹75,000Additional revenue in this scenario- Additional sales
- 25
- Contribution before growth spend
- ₹22,500
- Net after growth spend
- ₹7,500
- ROI on growth spend
- 50.0%
A scenario can show a loss. This is not a forecast or a performance guarantee.
See the calculation and assumptions
Additional sales = monthly visitors × (scenario conversion rate − current conversion rate) ÷ 100. Additional revenue = additional sales × average sale value. Contribution = additional revenue × contribution margin ÷ 100. Net = contribution − monthly growth spend. ROI = net ÷ monthly growth spend × 100.
Enter sale value excluding GST. Margin should account for your variable delivery costs. Traffic and sale value are held constant; refunds, seasonality, taxes and other fixed costs are not modelled. No data is sent when you change these inputs.
Before you act on a scenario
Agree the operational work
Business growth may affect registrations, records and ongoing compliance. Discuss your activity and scope with the team before committing to a service.